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SMC is led by a seasoned senior executive with a unique combination of experience and expertise successfully serving dozens of small to medium-sized clients (public and private) with a wide array of customized and comprehensive services including: 

  • Business Development and Targeted Marketing

  • Strategic Communications and Content Creation

  • Capital Raising Advisory

  • Valuations Related Services (via 35 year-old partner firm)

  • Mentoring (for SCORE/SBA) - 300+ small business owners




  • Strategic Advisory

    • C-Suite/Entrepreneurial Business Owner Consulting

  • External/Internal Communications

    • Investor Relations, Public Relations, Crisis Communications

    • News Announcements

      • Conceive, draft, edit, disseminate + follow-up

    • Pitch Decks/Marketing Collateral – conception through completion

  • Capital Raising Relationships + Introductions

    • Equity, Debt and ABL (Asset Based Lending)

    • Wall St. investment banks, funds, family offices + non-traditional funding sources

  • Media Outreach (Trade + Financial + Online)

    • Targeted pitching + follow-up

  • Investor Communications, Public Relations and #Social Media

    • Increase visibility, buzz generation + site management/updates

  • Freelance, Ghost Writing + Editing

    • Journalist for multiple tech and ​entertainment trade publications

  • Valuations-Related (Comprehensive 3rd Party Solutions)

  • Script/Speech/Corporate Documents

    • Writing/editing/critiquing

    • Quarterly results and/or other material developments (external/internal)

  • Content Creation - digital/web graphics

  • TV/Cinema/Live Theater - screenwriting, producing and directing

  • Video - in front/behind camera...production + editing

  • Radio/Podcast - development + production

  • Website/Blogs – writing + design, blog maintenance/updates

  • Media Training – Q&A prep, including print, digital, radio, TV and podcast interviews

  • Client Representation - creative artists of all types

Marcy Aufrichtig, Senior Managing Director

  • 23+ years financial and marketing management experience in successful local dental practice

  • 23+ years community leadership, including serving as president of 500-member synagogue

  • Extensive writing + public speaking 

  • MBA/MS (Accounting) - Northeastern University

  • BA (Economics) - Brandeis University


EXPERTISE (a sampling)



Rob Rinderman, SMC Founder/President

  • Three+ decades of expertise assisting organizations with corporate communications/investor relations/ strategic counsel

  • New business development initiatives/C-Suite relationships

  • Wall St. trading firm Principal (American Stock Exchange Member)

    • Options trading arbitrage hedging NYSE-listed equities

  • Radio production + Freelance writing (BoxOfficeFilm Journal, Screentrade, NJ Tech Weekly + others)

  • MBA (Marketing) – NYU Stern

  • CFA (Chartered Financial Analyst) Level One

  • FINRA/Investment Banking: Series 82, 63 + SIE

  • Non-profit assistance – board member + fundraiser + volunteer



I met Rob at a Pitch/networking event in NYC in mid-2022 and he has been very proactive and helpful to Chargerzilla ever since. In addition to making strategic introductions Rob has been great at editing and streamlining our investor pitch. We are glad to have him on our Advisory Board.

                                       Sajith Kumar

Founder & CEO, Chargerzilla

Rob has been a tremendous mentor for me and my business. He’s always willing to jump on the phone and help me think through a problem. Rob’s also extremely helpful in connecting me with various experts - patent lawyers, industry leaders, and more.

                                        Kaelyn Nicks

Founder & CEO, JADED CBD

While at JCIR, Rob provided outstanding public relations services for Digiplex Destinations Corp (NASDAQ: DCIN) as we prepared for our IPO in April 2012 and through our merger with Carmike Cinemas (NASDAQ:CKEC) in August of 2014. His experience, many contacts in the motion picture entertainment industry and his professionalism have provided us with a solid and reliable foundation since our relationship began. Following the Carmike/Digiples merger, Rob continued to provide services to our distribution JV, Diginext Film, LLC and he currently assists our team at Carmike's Alternative Programming and Distribution division as an independent contractor, providing exceptional relationship building on which he has built his career. 

                                        A. Dale Mayo, President,

Alternative Programming & Distribution Division

I have worked with Rob  since 2011, when Digital Cinema Destinations Corp. (Digiplex) was preparing for its 2012 IPO. Rob expertly guided us through the public and investor relations aspects of the IPO, and also as a publicly traded company. Rob made many introductions to analysts, investors and others who helped get our message out to a wide audience.  He was an active participant at meetings and conferences and helped create press releases and marketing materials that resulted in us acquiring new investors and business partners. Rob was also a key contributor during Digiplex's 2014 sale to Carmike Cinemas, as Carmike was also a client of Rob's and he knew all parties intimately. Following the sale, I have continued to work with Rob on several initiatives and have always found his level of service to be excellent.

Brian Pflug, VP Finance

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