In today’s globally competitive business world, it’s a never-ending “big data” battle for organizations to effectively identify and target their existing and prospective consumers. The most effective marketers are constantly striving to reach, or at least profile, thei...

“Recliner seating has been game-changing for the cinema industry and we feel there is a significant amount of runway ahead,” says VIP’s chief executive officer and founder, Steve Simons.

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Film Journal Feature: Predicting Success: Movio analyzes data to help exhibitors serve audiences better

February 18, 2018

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