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Film Journal - Let’s All Gaze at the Lobby: Innovations make entering a theatre a whole new experien

Take a minute to put down your mobile phone, step away from your laptop and close your eyes, sit back and imagine visiting your movie theatre before the era of digital cinema changed pretty much everything.

It seems hard to believe, but the first and only screen with moving images you were likely to encounter was the large one suspended in front of the auditorium that would soon play the film you just purchased a ticket for from an employee sitting in an actual box office located outside the building.

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