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Film Journal Feature: Predicting Success: Movio analyzes data to help exhibitors serve audiences bet

In today’s globally competitive business world, it’s a never-ending “big data” battle for organizations to effectively identify and target their existing and prospective consumers. The most effective marketers are constantly striving to reach, or at least profile, their exact customers, keeping them happy and coming back for more products and services. With the advent and increasing popularity of social-media platforms, product managers are often involved in a two-way dialogue with their end-users, including brand ambassadors, evangelists and occasional online “haters.”

Full article here...

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