Film Journal Feature: Predicting Success: Movio analyzes data to help exhibitors serve audiences bet
In today’s globally competitive business world, it’s a never-ending “big data” battle for organizations to effectively identify and target their existing and prospective consumers. The most effective marketers are constantly striving to reach, or at least profile, their exact customers, keeping them happy and coming back for more products and services. With the advent and increasing popularity of social-media platforms, product managers are often involved in a two-way dialogu
Always Evolving: Ballantyne Strong continues to meet theatres’ technology demands
Many cinema industry insiders are familiar with Ballantyne Strong and its diversified business offerings.
Film Journal - Very Important Projects: VIP Cinema Seating sees rapid growth
“Recliner seating has been game-changing for the cinema industry and we feel there is a significant amount of runway ahead,” says VIP’s chie
