Social Media (SM) is perhaps over-hyped at times but there is no doubt that in aggregate it has taken on increasing importance in recent years. Major corporations, smaller organizations and savvy individuals are all utilizing SM, seeking posts that will go viral, elevate brand buzz and ramped-up recognition. Below are some suggestions for further enhancing your SM skills and overall effectiveness. 1. Be mindful of brevity and available space – for example, Twitter’s 140 chara